Sports Apps See 210% Growth; App Store Celebrates 85 Billion Downloads – Appboy Weekly 7

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OCTOBER 20–24

1. Sports Apps Experience Tremendous Growth in Just One Year
Does your app or brand primarily target sports fans? There’s no better time to be engaging with them. Activity on sports apps has tripled – that’s a 210% increase – in just one year. In addition, these hyper-engaged users are over 2.3 times as likely to be business travelers, unmarried and fans of casual gaming. All useful data to help personalize your targeting. Yahoo! Advertising (10/21); VentureBeat (10/21)

Make Sure Users Don’t Fall Victim to Dead Ends

unnamed-1While aimlessly wandering around a haunted house or corn maze can produce a certain thrill, feeling lost inside a mobile app doesn’t quite provide the same excitement. If users feel frustrated because they’re unable to find what they want or aren’t properly directed through the app, they’re likely to give up quickly. To avoid abandonment because of confusion or loss of interest, strategize on how to best showcase your app, and experiment with features like deep linking to support your efforts.

Academy Weekly Notes: User Engagement Funnel

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Last week, we covered Appboy Academy’s mobile marketing resources on multi-channel messaging. This week, check out our page on the user engagement funnel to learn about the steps your audience takes as they move from app awareness to brand loyalty. Find out what marketers should do – and how users will respond – at each of the following points:

  1. Awareness
  2. Download
  3. Onboarding
  4. Conversion
  5. Retention
  6. Loyalty

Mobile Newspaper Audience Grows; 44% of Holiday Shoppers Will Go Online – Appboy Weekly 7

Appboy News Banner_4OCTOBER 13–17

1.    Apple Pay to Launch on Monday in the U.S.

As of Monday, October 20, Apple Pay will be available at over 220,000 retail locations across the U.S. Like Google Wallet and other systems, Apple Pay relies on NFC chips in the iPhone 6 and 6 Plus, but also includes fingerprint identification. Marketers can now take advantage of the one-tap payment system to encourage their customers to make more frequent, impulse purchases without having to worry about cash, credit cards or those bulky old-fashioned things known as “wallets.” Wall Street Journal (10/16)

Catch Appboy at the Sports Mobile Summit

Boston_Banner If you’re in Boston on Thursday, October 16th, don’t miss out on the opportunity to see Appboy Co-Founder and CIO Jon Hyman speak at the Sports Mobile Summit at the Microsoft New England Research & Development Center. During the second day of the event, titled “The Science of Sports Mobile,” Jon will be joined by Tina Prause (a Partner Business Manager at Microsoft) to share some of the best practices for engaging and retaining your biggest fans within mobile apps. For $200 off of passes, use APPBOY200 when you register here.

3 Ways to Create Push Notifications With Value

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In the last of our push notification series, we want to focus on how the voice of your messaging can impact its reception by your audience. Given the high number of push notifications sent by various apps each day, you want yours to stand out above the rest. Appealing content is always important, but don’t underestimate the power of style and tone. Here are a few examples to start you off on the right path.

iPhone 6 Plus Sells Well; More Mobile Payment Options Wanted – Appboy Weekly 7

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OCTOBER 5–10

1. Facebook Closes the Deal on WhatsApp, to the Tune of $22B
While the initial news of the deal broke several months ago in February, it officially closed this week after the required international regulatory goals were met. In the interim period, the value of the deal actually rose by $3 billion up to $21.8 billion, due to the increased value of Facebook stock. Facebook has assured users that WhatsApp will continue to operate independently, under its own privacy policy, but it is still unclear how data may be shared between the two companies going forward. Reuters (10/6)

Say Hello to Us at Dreamforce Next Week

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Appboy Co-Founder and CTO Bill Magnuson and Success Squad member Spencer Burke will both be in San Francisco next week for the Dreamforce conference. Whether you’re based in the area or will be there for the event, we’d love to connect with you to discuss any mobile marketing questions or needs you may have. If you have any free time between Monday, October 13 to Friday, October 16, please email success@appboy.com to schedule a time to get together.

User Export APIs Allow for Greater Flexibility

Appboy Developer image In an effort to give clients the most control over their data, we just released user export APIs so customers can export individual users as well as programmatically export a segment. This update will help you perform your own analysis on users on a more regular basis, as well as seamlessly connect Appboy to other platforms that you’re using. The segment export returns with a JSON file format, allowing you to interact with it programmatically. In addition, there is no limit as to how many users you can export via the API, whereas the CSV export in the dashboard only allows for under 500,000 users due to Excel limitations.