AUGUST 25 – 29
1. Pinterest and Twitter unveil analytics platforms.
In good news for both brands and individual power users, Pinterest and Twitter have broadened the scope and reach of their analytics platforms. The new Pinterest platform is targeted towards brands that have been running ads, giving them a better idea of pin performance to help in budgeting. Twitter, which had given access to analytics for select advertisers and verified users before, now expands its availability to all individual users. VentureBeat (8/26); VentureBeat (8/27)
Multivariate testing is a challenging but crucial component of mobile marketing, so it’s important that you master the basics. Last week at the Optimizing Mobile Apps meetup hosted at Appboy’s office, the Success Squad presented some quick yet effective tips on how to perfect your multivariate tests. These tips cover the benefits of multivariate testing, general rules to keep in mind, simple things that you can run tests for and what to do with your results.
Happy Monday, app marketers! Here’s a rundown of the new tips and hacks that were recently added to Appboy Academy:
- While many apps focus on retention, continuously engaging active users is important as well. Learn how to run campaigns targeted at your active and loyal users.
- We’ve updated our multivariate testing guide with some tips on how to schedule a multivariate test of a messaging campaign.
1. It’s official. Consumers now spend the majority of their digital time with apps.
In yet another huge milestone for mobile, Comscore has released its latest research findings, which show that U.S. consumers spend 52% of their digital time exclusively with mobile apps. This is more than desktop and mobile browsing combined. In addition, the report indicates that the average smartphone user downloads three apps per month, and more than half use apps on a daily basis. TechCrunch (8/21)
While it would be ideal to have things happen at the exact moment we want them to, we’re tolerant that sometimes certain actions take more time. You may be able to patiently wait a few days for an online order, but when you ask for the check at a restaurant, you don’t want to be waiting for more than 15 minutes.
Meetup organizer Dave Goldstein with Vik Panda and Jared Cocken from Fitocracy.
Another month, another great Meetup. Yesterday Appboy had a blast hosting the Optimizing Mobile Apps Meetup group’s talk on app monetization. Vik Panda and Jared Cocken from Fitocracy had a lot of valuable things to say about this topic – check out the five key takeaways from the conversation below.
Each week, Appboy Academy is updated with more tips, best practices and how-tos. To keep you on top of the latest mobile marketing secrets, here’s a recap of what was added last week:
1. Facebook in hot water over poorly received messenger app
Facebook’s somewhat controversial rollout of its standalone messaging app has not been received well, by all accounts. An estimated 95% of user reviews have given it a one-star rating – the lowest rating possible – citing complaints that Facebook forced the migration on it users, and also that the new app didn’t add any additional value to existing Facebook app features, while taking up precious memory and battery use. Forbes (8/15)