Appboy partners with StackMob for one-click platform integration

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    We’re proud to announce that Appboy has partnered with StackMob! Developers who use StackMob’s app platform can now install Appboy’s customer engagement tools directly from its Marketplace, streamlining the time they need to spend on integration.

    As an added bonus, the partnership features special pricing for the developer community. There is a free edition for apps with <10K monthly active users (MAUs), a $299/month developer edition for apps with <100K MAUs as well as an enterprise edition for very large apps.  Read more...

    The future of mobile apps: Appboy at SxSW 2013

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      By now, everyone knows that SxSW was not about mobile apps.

      What worked in the past for Twitter, Foursquare, GroupMe, Sonar and Highlight did not work in 2013. In fact, there was no clear winner at SxSW. Sure, people talked about new set of emerging technologies like 3D printing, collaborative tech, gesture tech and space exploration, but none of these can claim the title of “the next big thing.”  Read more...

      Appboy joins forces with HootSuite to make mobile apps more social

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        Things at Appboy just got a little more social.

        Today, we’re joining HootSuite’s App Directory to connect the mobile app experience with conversations people are having on the social web. App developers who use Appboy can now easily monitor social chatter among their mobile audience and gain a better understanding of how people use their app, all from the comfort of HootSuite’s dashboard.  Read more...

        Appboy partners with AppStori to help app entrepreneurs succeed

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          We’re excited to announce a partnership with AppStori, the crowdfunding platform for mobile apps.

          Over the last few months, we’ve gotten to know Michael, Arie and the rest of the AppStori team and we absolutely love their vision. AppStori makes it possible for any up-and-coming developer to jumpstart their app idea by giving them a platform to showcase the project. People can then contribute financially to a campaign as well as provide feedback and support to the entrepreneurs. Appstori’s thriving community is one of its biggest assets, because it provides many of the intangible benefits to first-time entrepreneurs that money alone cannot buy.  Read more...

          Driving customer engagement in mobile apps [PRESENTATION]

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            At Appboy, we’re passionate about solving the biggest challenge for mobile apps today: driving customer engagement.

            To help app developers better understand what customer engagement means and how to develop the right strategy, we’re launching a presentation that explains the topic in simple terms. It’s part of our new thought leadership series where we examine different ways to build stronger relationships with your customers and build a sustainable mobile app business.  Read more...

            Appboy launches new customer segmentation product

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              We’re excited to announce the launch of a new customer segmentation product on Appboy! This latest update to our platform offers app developers more robust tools to understand their audience and deliver targeted communications to specific groups of people.

              Customer segmentation is the foundation of a strong mobile engagement strategy. It’s based on the simple assumption that people are different and their behaviors vary when using mobile products. To better serve their needs while communicating to them in an efficient manner, it’s necessary to cluster them into smaller groups that reflect their unique profiles and usage patterns.  Read more...