Appboy strives to be a thought leader in the mobile space, and create resources that are available and useful to all mobile marketers. Our Success Squad updates Appboy Academy on a regular basis to ensure it contains the latest best practices and how-tos – many of which are directly inspired from our interactions with clients. Each week, we publish a blog entry that highlights recently added content.
To help keep you on top of new Appboy Academy resources, here’s a rundown of some of the mobile marketing secrets that were added this past month:
- Our guide to multivariate testing takes a deep dive into the benefits and basics of multivariate testing. Learn how to design and run an accurate, informative test, how to understand your results and what steps you should take after analyzing your findings.
- Learn how to craft effective onboarding campaigns that capture your users’ attention and drive in-app discovery. Our best practices break down the elements of a successful onboarding process.
- Discover the latest email best practices. Learn the importance of IP warming, what factors you should consider when creating a sunset policy and specific hints for different types of emails.
- Our Academy page on data opt-in strategies has been updated with more tips on how to ask users for their location, email and push access.
Our multivariate testing guide teaches you how to understand your test results.