LATEST ARTICLES

This Is What Best-in-Class Email Subject Lines Look Like

As mobile has become an increasingly central part of our everyday lives, it’s also become an essential conduit for brands to reach, engage, and retain

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Activity Messaging: 6 Key Things for Marketers to Know

For today’s marketer, few things are as important as customer engagement. As mobile has taken over and the traditional marketing funnel has slowly given way

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The Mobile Marketer’s Monthly To-Do List

Digital marketers have a lot on their plate. When the overarching goal is “keep customers, make money” the answer often becomes churning out campaigns at

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Get a Head Start: 5 Tools to Supercharge Your Holiday Marketing 🎅

Are you still having nightmares about last year’s last-minute holiday scramble? Thinking about how you can optimize your creative concepts for a record-breaking Q4 this

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This Is What Best-in-Class Email Subject Lines Look Like

As mobile has become an increasingly central part of our everyday lives, it’s also become an essential conduit for brands to reach, engage, and retain…

Read More >

Activity Messaging: 6 Key Things for Marketers to Know

For today’s marketer, few things are as important as customer engagement. As mobile has taken over and the traditional marketing funnel has slowly given way…

Read More >

The Mobile Marketer’s Monthly To-Do List

Digital marketers have a lot on their plate. When the overarching goal is “keep customers, make money” the answer often becomes churning out campaigns at…

Read More >

The Art and Science Behind NASCAR’s Mobile Messaging

At NASCAR, our approach to mobile push notifications is one part math, one part art—what we feel is a nicely blended strategy that incorporates both…

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How Making Domino’s Pizza Made Me a Better Marketer

I’m a marketer who markets a marketing technology to other marketers. (Say that ten times fast.) For one week, however, I made pizza for a…

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How Runkeeper’s Messaging Gets Users to Stick With It (And Them)

Every year millions of Americans make a New Year’s resolution. Year after year, the number one resolution is to lose weight or exercise more. But…

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The Mobile Marketer’s Monthly To-Do List

Digital marketers have a lot on their plate. When the overarching goal is “keep customers, make money” the answer often becomes churning out campaigns at…

Read More >

6 Stats to Take Your App Engagement to the Next Level

When it comes to optimizing your app engagement strategy, the details can make a huge difference. Just take a look at this case study from…

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For the Future of Mobile Tech, Look to China: 4 Trends to Watch

Since the 1970s, China has ascended from a closed economy to a global, economic powerhouse. Based on annual GDP, China’s $10.983 trillion economy is currently…

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This Is What Best-in-Class Email Subject Lines Look Like

As mobile has become an increasingly central part of our everyday lives, it’s also become an essential conduit for brands to reach, engage, and retain…

Read More >

What Emojis REALLY Mean to a Mobile Marketer [Infographic]

Like many people who live their lives on the internet, I’m quite excited for World Emoji Day this weekend. What is World Emoji Day, you…

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The Art and Science Behind NASCAR’s Mobile Messaging

At NASCAR, our approach to mobile push notifications is one part math, one part art—what we feel is a nicely blended strategy that incorporates both…

Read More >