LATEST ARTICLES

Lifecycle Marketing Part One: Map Your Brand’s Customer Lifecycles

Several years ago, Deloitte and Touche studied Fortune 500 leaders across industries and found that customer-centric companies were 60% more profitable, two times as likely

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How To Prep Now for Virtual Reality Marketing

In the mid-1990s Nintendo came out with a new product called Virtual Boy. Nintendo was selling the promise of 3D virtual reality to the masses.

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The Future of Marketing Is Immersive, Automated, Platformed

We’re entering a new and uncertain world. Less than ten years after the introduction of the very first iPhone kicked off a mobile-driven revolution—disrupting long-established

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Launch a New Marketing Channel Faster With This Tool

If you feel like you’ve had to become an expert in best practices for marketing across channels to keep your place as a top performer

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Lifecycle Marketing Part One: Map Your Brand’s Customer Lifecycles

Several years ago, Deloitte and Touche studied Fortune 500 leaders across industries and found that customer-centric companies were 60% more profitable, two times as likely…

Read More >

Pick the Best Channels for Your Transactional Campaigns

Transactional campaigns are an invaluable element of any marketing strategy, but with all the channels now available to marketers, they can be tricky to execute…

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This Tool Will Get Rid of Bias Errors in Your Marketing

Ever observed a trend when reviewing your analytics, tried to tweak your strategy accordingly, and then, disappointingly, didn’t see the needle move the way you…

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The Truth Behind 3 Objections to Changing Your MarTech

Companies purchase software solutions to solve their problems and make their lives easier. Yet, how many of us can say that we’ve used a software…

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Relationship Marketing Is the Future of Marketing

Acquiring new customers is hard work. It’s expensive. And a really large percentage of these customers will probably leave you again soon anyway. That’s a…

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3 Ways On-Demand Apps Are Nailing Engagement Messaging

We’re currently seeing an explosion of on-demand apps coming into the market. Uber’s success as an on-demand car service has kicked off a wave of…

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Lifecycle Marketing Part One: Map Your Brand’s Customer Lifecycles

Several years ago, Deloitte and Touche studied Fortune 500 leaders across industries and found that customer-centric companies were 60% more profitable, two times as likely…

Read More >

How To Prep Now for Virtual Reality Marketing

In the mid-1990s Nintendo came out with a new product called Virtual Boy. Nintendo was selling the promise of 3D virtual reality to the masses.…

Read More >

The Future of Marketing Is Immersive, Automated, Platformed

We’re entering a new and uncertain world. Less than ten years after the introduction of the very first iPhone kicked off a mobile-driven revolution—disrupting long-established…

Read More >

The Truth Behind 3 Objections to Changing Your MarTech

Companies purchase software solutions to solve their problems and make their lives easier. Yet, how many of us can say that we’ve used a software…

Read More >

14 Mobile Marketing Twitter Influencers to Follow

Twitter can provide a wealth of information about the topics you care about, filling your feed with up-to-the-minute news, or it can just be a…

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6 Tips for Authentic Marketing That Pays Off

One of the best tattoos I’ve ever seen was a waveform—squiggly lines representing audio—on the forearm of a salesman. The image represented a voicemail. “From…

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