Five Ways Connected Content Makes Marketing More Personal and Responsive

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With the rise of mobile, finding new and innovative ways to engage your customers is more important than ever. To stay competitive, marketers need to ensure that they have the right messaging tools and that they know how to use them to their fullest.

One of the most important of these new tools is Connected Content. Below, find out more about Connected Content and how using it can significantly benefit your marketing efforts.

Academy Weekly Notes: Webhooks

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On the heels of last week’s announcement of our webhooks feature, we’ve created an Appboy Academy guide on how to create a webhook campaign. While this is a more technical feature, mastering it can be rewarding, as it greatly expands the number of ways your app can communicate with customers. Check it out to learn how to set up a webhook campaign from the dashboard and view a step-by-step overview of how to send an SMS via Twilio.

Great Marketing Ingredients that Taste Great Together: APIs, Webhooks and Other Technology Recipes

webhook_slideshare_recipecardThere are a lot of marketing technologies out there and knowing which ones to choose and how to use them together productively can be daunting.

We know what it’s like. We’re marketers, too.

To help out, we’ve put together a few examples of marketing technology combinations that you can use to create and execute powerful, responsive campaigns. Check them out below (click on the images to see them full size):

#engage Mobile Influencers: Andreas Kambanis of Nibble Apps (Part Two of Two)

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Each month, the #engage Mobile Influencers interview series profiles experts, thought leaders and rising stars in mobile, giving them an opportunity to share their personal experiences, preferences and predictions when it comes to mobile.

Last week, we chatted with Nibble Apps‘ Andreas Kambanis – take a look here – and now he’s back for the second and final part of his #engage Mobile Influencers interview!


 

Appboy: Favorite mobile messaging channel and why?

CPIs Rise 51%; News Organizations Struggle with Push – Appboy Weekly 7

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August 22–28

1. Summer Slowdown Drives Up User Acquisition Costs
The cost per install (CPI) associated with acquiring mobile users rose in July, a full 51% increase over the same month last year. App downloads decreased by 10% over the last month, which contributed to the increase in CPI. Mobile app marketers should keep in mind that new phones and the new version of iOS will launch in September – that means the next month will be a crucial re-engagement period for existing customers. VentureBeat (8/27)

We Want to Build a Mobile Marketing Email You’ll Actually Want to Read

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I’m inundated with emails each day, just like you are.

Each morning, I wake up and reach for my phone immediately. I check my email the moment my eyes open, or at least one of them. I weed through the 30+ messages I’ve received overnight and then plunge into my day. Very few of those emails are newsletters I actually read; some I bookmark for later. The majority of them are victims of my busy schedule and end up lost among the other 5,096 emails.

#engage Mobile Influencers: Andreas Kambanis of Nibble Apps (Part One of Two)

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Each month, the #engage Mobile Influencers interview series profiles experts, thought leaders and rising stars in the industry, giving them an opportunity to share their personal experiences, preferences and predictions when it comes to mobile.

This month, we’ll be talking to Andreas Kambanis, founder of Nibble Apps, about his experiences in mobile, how he thinks the landscape will shift in the future and a whole lot more. Take a look!

7 Ways Webhooks Can Make Your Life Easier

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Given the wealth of solutions available, marketers are often overwhelmed by available technologies. As a powerful end-to-end marketing automation solution, we think it’s important to break down features that will help you succeed in the long term. Below, find out more about webhooks, and discover how using them can easily streamline your marketing workflow.

What is a webhook?

Academy Weekly Notes: Targeting Customers Based on Subscription Status

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Ensuring your message reaches the right audience requires you to identify customers that have opted in to receive marketing outreach from your organization. With more and more countries passing laws regulating marketing communications, neglecting this important task can have serious – and costly – consequences. Appboy provides an easy way for you to send campaigns to members of your audience based on their subscription status. Learn how to configure campaigns to deliver just to opted-in customers and create a segment of customers based on subscription state on Appboy Academy.

Most Push Notifications Seen as Irrelevant; Mobile Ad Viewability Standards Sought – Appboy Weekly 7

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August 15–21

1. Digital Media Consumption Continues to Grow Rapidly in the U.S.
There’s no stopping the Digital Media boom – and that covers mobile, desktop and everything in between. According to comScore research, the total amount of digital media time in the U.S. has grown 49% over the past two years, mostly due to the rise of mobile. However, desktop is not dead – in fact, digital media use on desktops has grown by 16%. Mobile is likely adding to desktop media consumption, not just replacing it. Wall Street Journal (8/19)