The Ins-and-Outs of Retention: Identifying Lapsing Users, Crafting Re-engagement Campaigns and More

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As the cost of bringing in new users continues to escalate, more and more firms are realizing how essential retention is to their apps’ long term success. Figuring out the most effective way to identify lapsing users before they quit your app and optimizing your approach to successfully re-engage them, however, is easier said than done.

Academy Weekly Notes: Deep Linking 101

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Deep links are considered an essential part of the app experience, but the details of how they work may still be a mystery to many mobile marketers. Appboy Academy’s guide on deep linking provides a technical yet approachable introduction to a feature that improves the relevance of push notifications, in-app messages and News Feed content. By understanding the basics of how deep links are implemented, you’re in a better position to coordinate the addition of deep links across your company’s marketing and technical teams. If you’re interested in a more advanced walkthrough, check out our developer documentation.

Unity SDK Update – New In-App Message Types and More

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While scoping out the awesome features included in Unity 5, you can feel secure knowing that Appboy’s Unity SDKs are fully compatible with the latest upgrades. In particular, our iOS plugin has supported 64-bit iOS applications since July 2014, which means that most of you are already using a Unity 5–compatible SDK.

Our latest version of the Unity SDK, version 1.4.0, includes the following updates:

Appboy Recognized in Red Herring’s Top 100

100_N_America_Finalist_outlineWe’re thrilled to announce that we’ve been shortlisted for Red Herring’s Top 100 North America award, a prestigious list honoring some of the most promising private technology companies in North America. Given Appboy’s tireless dedication to help diverse brands manage the life cycle of their users, we appreciate Red Herring recognizing our ambition, as well as the strength of our Mobile Marketing Automation platform. On June 3rd, Appboy’s Co-Founder and CEO, Mark Ghermezian, will be presenting in San Diego alongside other finalists at Red Herring North America, an event boasting 300 C-level technology entrepreneurs, corporate strategists and venture financiers from across the continent. Mark will be talking with the audience there about Appboy’s growth, innovation and successes. Wish us luck and hope to see you there in San Diego!

June Events – See Us in Boston, SF, San Diego, Chicago, Denver and NYC!

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As spring becomes summer, all of us here at Appboy are getting revved up for a month full of exciting tech events in locations across the country. This June, we’ll be attending a number of major conferences, summits and expos, giving us plenty of opportunities to meet more of you in person.

Curious where we’ll be? Check out the listings below:

Google Launching “Buy” Button; Mobile Data Usage Will Double by 2019 – Appboy Weekly 7

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1. Google to Debut New Mobile ‘Buy’ Button
In the coming weeks, expect to see a new ‘buy’ button placed alongside certain Google search results in mobile. These buttons are for sponsored results only, and will take the user to a dedicated Google product page where they can quickly buy the product they clicked on. On the one hand, it is free for retailers and enables seamless, one-stop mobile sales, but on the other hand, retailers will be losing out on vital customer data, and opportunities for promotion codes, suggested items, brand loyalty and customer service. It’s overall value remains to be seen. Digiday (5/19)

#engage Mobile Influencers: Cheekd’s Lori Cheek (Part Two of Two)

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Each month, the #engage Mobile Influencers interview series profiles experts, thought leaders and rising stars in mobile, giving them an opportunity to share their personal experiences, preferences and predictions when it comes to mobile.

Earlier this week, we chatted with Lori Cheek, founder and CEO of dating app Cheekd – check out that post here – and now she’s back for part two of her #engage Mobile Influencers interview!

#engage Mobile Influencers: Cheekd’s Lori Cheek (Part One of Two)

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Each month, the #engage Mobile Influencers interview series profiles experts, thought leaders and rising stars in mobile, giving them an opportunity to share their personal experiences, preferences and predictions when it comes to mobile.

This month, we’ll be talking to Lori Cheek, Founder and CEO of dating app Cheekd. Lori was a guest speaker at May’s #engage Mobile App Meetup, but she had some additional insight that she wanted to share about her experiences launching a mobile app, and the struggles and triumphs that come with being a tech entrepreneur. Check it out!