Editor’s Note: We’re excited to be kicking off a new series, “A Day in the Life of a Marketer” with Maria Bonello, marketing engagement coordinator at
The customer journey has changed. It’s not about encouraging a single purchase anymore, and you can’t chart it as a straight line or a funnel.
Looking to make money from—or better monetize—your app via in-app purchases? To succeed in this multi-billion dollar business, which has grown by the tens of
As mobile has become an increasingly central part of our everyday lives, it’s also become an essential conduit for brands to reach, engage, and retain