LATEST ARTICLES

The Mobile Marketer’s Monthly To-Do List

Digital marketers have a lot on their plate. When the overarching goal is “keep customers, make money” the answer often becomes churning out campaigns at

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Get a Head Start: 5 Tools to Supercharge Your Holiday Marketing 🎅

Are you still having nightmares about last year’s last-minute holiday scramble? Thinking about how you can optimize your creative concepts for a record-breaking Q4 this

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6 Stats to Take Your App Engagement to the Next Level

When it comes to optimizing your app engagement strategy, the details can make a huge difference. Just take a look at this case study from

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For the Future of Mobile Tech, Look to China: 4 Trends to Watch

Since the 1970s, China has ascended from a closed economy to a global, economic powerhouse. Based on annual GDP, China’s $10.983 trillion economy is currently

Read More >

The Mobile Marketer’s Monthly To-Do List

Digital marketers have a lot on their plate. When the overarching goal is “keep customers, make money” the answer often becomes churning out campaigns at…

Read More >

Get a Head Start: 5 Tools to Supercharge Your Holiday Marketing 🎅

Are you still having nightmares about last year’s last-minute holiday scramble? Thinking about how you can optimize your creative concepts for a record-breaking Q4 this…

Read More >

6 Hyper-Relevant Campaigns Powered by Triggered Messages

As mobile transitions from hot-new-thing to one of the dominant ways that people engage with brands and the world around them, marketing is beginning to…

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The Art and Science Behind NASCAR’s Mobile Messaging

At NASCAR, our approach to mobile push notifications is one part math, one part art—what we feel is a nicely blended strategy that incorporates both…

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How Making Domino’s Pizza Made Me a Better Marketer

I’m a marketer who markets a marketing technology to other marketers. (Say that ten times fast.) For one week, however, I made pizza for a…

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How Runkeeper’s Messaging Gets Users to Stick With It (And Them)

Every year millions of Americans make a New Year’s resolution. Year after year, the number one resolution is to lose weight or exercise more. But…

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The Mobile Marketer’s Monthly To-Do List

Digital marketers have a lot on their plate. When the overarching goal is “keep customers, make money” the answer often becomes churning out campaigns at…

Read More >

6 Stats to Take Your App Engagement to the Next Level

When it comes to optimizing your app engagement strategy, the details can make a huge difference. Just take a look at this case study from…

Read More >

For the Future of Mobile Tech, Look to China: 4 Trends to Watch

Since the 1970s, China has ascended from a closed economy to a global, economic powerhouse. Based on annual GDP, China’s $10.983 trillion economy is currently…

Read More >

What Emojis REALLY Mean to a Mobile Marketer [Infographic]

Like many people who live their lives on the internet, I’m quite excited for World Emoji Day this weekend. What is World Emoji Day, you…

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The Art and Science Behind NASCAR’s Mobile Messaging

At NASCAR, our approach to mobile push notifications is one part math, one part art—what we feel is a nicely blended strategy that incorporates both…

Read More >

How Making Domino’s Pizza Made Me a Better Marketer

I’m a marketer who markets a marketing technology to other marketers. (Say that ten times fast.) For one week, however, I made pizza for a…

Read More >