Continuous Deployment with Engine Yard

By: Jon Hyman (@jon_hyman). Originally published on the Engine Yard blog.

Prior to co-founding Appboy, I was a release manager at a large finance company. If someone wanted to release anything to our production environment, my job was to ensure that it was safe with minimal risk. “Safe” varied by product, but it always entailed a few common “checklistable” elements, such as code reviews, user acceptance testing, and ensuring that we had a rollback plan in place.

Some of those steps are automatable, but, as is often the case when working on large, legacy systems, much of this had to be done manually. With multiple releases each week, release management took up a lot of my time.

Why Developers Need Mobile CRM for their iOS Apps

By: Spencer Burke (@spncr_b)

If you don’t read Nerd Stalker, now is a great time to start. Appboy has been featured on Nerd Stalker this week to discuss mobile CRM:

We interviewed Mark Ghermezian and Bill Magnuson, co-founders of Appboy who hope to make the mobile app space a happier place for both developers and consumers alike. Mark and Bill share their vision of the Mobile CRM space with our SocialGreg.
You can listen to the 20 minute interview on the site for insight into how you can use Appboy to better leverage your user base.

5 Easily Avoidable Mistakes Big Companies Make with their iOS Apps

An opinion piece by Luke Carlson and Ryan Stecher

Despite having large budgets, many big companies make similar patterns of blunders with their iOS apps, harming their ratings and rankings. As part of our work at Appboy, Ryan Stecher and I tracked and analyzed iOS apps created by companies on Interbrand’s Top Brands and top companies by comScore. After sifting through a high volume of data, we began seeing patterns among low rated apps. Below are the five biggest blunders companies made when it came to iOS development:

Tracking Custom Events with the Latest Appboy Release

By: Spencer Burke (@spncr_b)

Hey Appboy Users! Our latest Appboy release includes some of our most frequently requested features. Appboy v1.5.2 provides a better user experience across all devices and more flexibility for creating custom fields. This update includes:

  • Full iPad Support
  • Tracking Custom Events in Analytics
  • Tracking Impressions for Cross Promoted iTunes Content
  • Custom User Profile Attributes

Mimicking Native iOS Interfaces with HTML5 and CSS

At Appboy, we’re constantly working to provide developers with tools to deliver an excellent experience for their users. As a result, we have to consider two target audiences and use cases for many of our product decisions: the developers that use Appboy in their apps, and their users. A great example of a case where we’ve designed for both developers and users is the implementation of Appboy’s theming feature.