At Appboy, we’re passionate about solving the biggest challenge for mobile apps today: driving customer engagement.
To help app developers better understand what customer engagement means and how to develop the right strategy, we’re launching a presentation that explains the topic in simple terms. It’s part of our new thought leadership series where we examine different ways to build stronger relationships with your customers and build a sustainable mobile app business.
We’re excited to announce the launch of a new customer segmentation product on Appboy! This latest update to our platform offers app developers more robust tools to understand their audience and deliver targeted communications to specific groups of people.
Customer segmentation is the foundation of a strong mobile engagement strategy. It’s based on the simple assumption that people are different and their behaviors vary when using mobile products. To better serve their needs while communicating to them in an efficient manner, it’s necessary to cluster them into smaller groups that reflect their unique profiles and usage patterns.
Earlier this week, a serious advisory was posted to the Ruby on Rails security discussion list. Unknown hacker groups had found a way to exploit the web framework and threatened to release the vulnerabilities to the public. To many Rails experts, this was one of the worst security breaches in the history of Rails. Luckily, they quickly provided a series of patches that would secure any web app running on the framework.
By: Spencer Burke (@spncr_b)
We’re pleased to announce our final planned Appboy release of the year. Since the App Store submission freeze begins next month, we know many of you are preparing updates for the holiday rush. Visit the Appboy dashboard for upgrade and integration instructions to include this update. It’s a very quick change if you’ve already upgraded to SDK v1.6.
By: Spencer Burke (@spncr_b)
Appboy has again been featured on one of the DailyTekk Top 100 lists:
Whether you are a world-class programmer looking for a few extra tools to add to your already awesome arsenal or a wanna-be coder looking to get into the game, these coding resources comprised of many startups (meaning you probably haven’t heard of a lot of these) as well as established sites and services are sure to help you take your game to the next level (whatever that might be).
By: Spencer Burke (@spncr_b)
Apple released iOS 6 on Wednesday, and we’re pleased to announce that as of yesterday Appboy supports full iOS 6 compatibility. We’ve also made a few UI improvements — our customizable buttons now use iOS standard elements, and they look great! We’ll be working to release further support for new iOS 6 features over the next few weeks and perform more testing after the iPhone 5 release. You can download the update by logging in to appboy.com.
Please send everything to jobs@appboy.com. All requests will be reviewed and responded to within 24 hours.
