5 Easily Avoidable Mistakes Big Companies Make with their iOS Apps

An opinion piece by Luke Carlson and Ryan Stecher

Despite having large budgets, many big companies make similar patterns of blunders with their iOS apps, harming their ratings and rankings. As part of our work at Appboy, Ryan Stecher and I tracked and analyzed iOS apps created by companies on Interbrand’s Top Brands and top companies by comScore. After sifting through a high volume of data, we began seeing patterns among low rated apps. Below are the five biggest blunders companies made when it came to iOS development: