By: Hillel Fuld (@hilzfuld)

By now, you have surely heard that after months of rumors and speculation, Spotify, the music service that dominates the App Store charts went live for iPad. It seems companies are starting to realize the iPad is not a platform they can afford to ignore any longer. Even Linkedin agrees.

The app itself is fantastic with the following features:

• Retina graphics for iPad – dazzling display, razor sharp images, richer colours
• Even easier to browse and explore Spotify’s entire 18 million* song catalogue
• New ‘Now Playing’ full-screen view with high-definition cover art
• Search for playlists, users and music – all from the same view
• Check out what’s hot and find trending playlists & songs amongst your friends
• Inbox grouped by user for easy searching
• Gapless playback and crossfade
• AirPlay integration

The company went on record saying “Our iPad app looks great. We’ve included Retina graphics and high-definition album art to make browsing a pleasure. Enjoying all the world’s music instantly on your iPad has never been easier. And with the brand new full-screen view and AirPlay integration, Spotify and your iPad are perfect for each other, both as your pumped-up living room stereo and your lean, green music machine when you’re on the move.”

You can read the full review of Spotify for iPad here.

All that is nice and the app is indeed great, but nothing beats the video the company released to announce the new app. I was truly scratching my head in the first few seconds, till the awesomeness kicked in.

If you have an iPad, you probably understand the frustration of downloading an app only to discover that it is not optimized for the iPad and all that is left to do is tap that annoying 2X button to scale it up from an iPhone app to an app that will fill the iPad screen.

While it is a better than nothing solution, seeing that 2X button makes my heart sink every time a company doesn’t take advantage of the beauty that is the iPad display.

Take a look!