By: Hillel Fuld (@hilzfuld)

OK so Nokia is doing pretty well on the device side. The Lumia 710 is a fantastic low end smartphone. The 800 is just fantastic. And the 900 is already getting raving reviews from people who spent the last few years ridiculing Nokia.

Microsoft, Nokia’s partner in crime, has had some success on the advertising front including their recent “Smoked by Windows Phone” campaign. Well, now it’s Nokia’s turn and the company is sure taking off the gloves. In fact, the ads are so focused on trashing iPhone and Android, that you would never know they are Nokia ads. But they are, and they are good.

Except, is Nokia getting ahead of itself here? Is the company, with its nearly non-existent market share in a place that it could afford to laugh at iPhone and Android? Not so sure. Either way, enjoy the ads below.