Dear Nokia: Your Lumia Ads Need Work, Here are Some Commercials for you to Watch!
By: Hillel Fuld
CES is behind us and I am not the only one who is overly impressed with Nokia and Microsoft’s comeback in the mobile space. The new Nokia Lumia 900 won the Best Phone of CES, and the interwebs are buzzing (shameless plug on that link) about this up and coming platform.
Of course, not everyone agrees that Windows Phone will indeed take off, but that is a topic that was covered enough over the past few days.
Putting aside Windows Phone’s chances of success, you gotta hand it to both Nokia and Microsoft for their out of the box thinking as far as their marketing strategies are concerned. More about that here.
But just as we were all about to agree that both companies are doing an excellent job of becoming relevant in the mobile space, Nokia goes and creates an ad like this. Not only is the ad too long but the lack of any human interaction, the cheesy music, and the complicated techie terminology used throughout the video will have you snoring 30 seconds in, if you make it that long.
Let’s just leave it at this. Nokia, if you want to play in the major leagues, which is where you are headed, you are going to have to talk the language of the other players. There are some fantastic ads out there from your competitors from which you can learn a thing or two.
Here are some examples:
- The Famous Santa Siri Ad
- The Galaxy Nexus Bohemian Rhapsody and Face Recognition Ads
- The iPod Touch Ad Targeting the Younger Demographic
- The Microsoft “Keep Shopping” commercial
- Three fantastic iPhone 4S Ads
- The Google Search App for iPad Ad
- The Famous Samsung Ad taking on Apple Fanboys
- The “Really?” Microsoft Ad for Windows Phone (Watch it below)
There you have it, Nokia. Looking forward to your next Lumia ad and if it is half as nice as the phone, you will be in great shape!
