By: Hillel Fuld
The mobile space seems more like a soap opera lately, or at the very least, a very well scripted drama. Google is dominating the market, Apple is printing money while the company’s dead CEO killed Adobe from the grave (not really, was more like suicide), and Amazon, previously a retail giant with almost no connection to mobile, is about to take the industry by storm. And that is just to name a few of the storylines associated with this drama.
To put Google, Apple, and Adobe aside for a second, what is going on over there at Amazon? The Kindle Fire, Amazon’s new Android tablet has not gone on sale yet but it seems the market has spoken. People want it. The company just ordered a whopping 5 million Fires, which is going on sale on November 15th.
Preorders for the Kindle Fire are estimated to have reached 250,000 orders in five days alone, which compared to the iPad 2′s 80,000 units per day, is not too shabby at all. For those of you who are mathematically challenged, 250,000 in five days equals 50,000 per day. Those are some seriously impressive numbers for a company like Amazon who is only getting started in the space.
Analysts are predicting that the Fire will take the second place hottest selling tablet on the market after the iPad, which I am sure is making someone at Amazon very happy, considering how much money went into the development and release of this device.
But a new cool tablet is not enough for the retail giant and Amazon apparently took a good look at the iPhone 4s 28 million devices sold and said what the rest of us are thinking. “Siri is quite a good sales woman”. So, Amazon went out and bought itself its very own voice-activated assistant.
The name of the company acquired by Amazon is Yap and according to the Atlantic “Amazon quietly purchased the company and the investors were quoted as saying ”Yap is truly a leader in freeform speech recognition and driving innovation in the mobile user experience,” Paul Grim, General Partner at SunBridge Partners, said at the time. “It is increasingly clear that the fastest, easiest, and safest way to interact with services on a mobile device is using your voice, and Yap makes this both possible and intuitive.”
So let’s just summarize this. Google is dominating the space with its market share. Samsung just surpassed Apple for the world’s leading smartphone manufacturer. Windows Phone is going to take the second place for OSs from Apple in the coming years. Amazon is going to dominate the tablet space after the iPad (unless Barnes and Noble has its way), and Apple remains the most valuable tech company on the planet. Seems like anyone and everyone want a piece of the mobile pie. What’s next? Some random retail giant like Walmart making its move into mobile? Oh, wait.
Now you tell me, is that a soap opera or is that a soap opera?