Although I was not fortunate enough to attend CES this year, I followed the developments and announcements that the Las Vegas conference brought to the tech word very closely. There were many cool toys, mobile phones, and gadgets announced at CES, but most experts would summarize the conference by saying that it is clear that 2010 will be the year of 3D technology.
All the big manufacturers announced at least one 3D product whether it was Sony with the 3D PS3, Panasonic with their $21,000 3D camcorder, or Samsung with the world’s first 3D TV, 3D was dominating the floor. Some might say it was the movie industry that brought this trend on, and specifically Avatar, but whatever the reason, there is a good chance we will be watching a lot of content in 3D this year.
Over the last few days, I have come across two videos clearly showing where the future of mobile advertising lies. They both show technologies using 3D graphics and one combines 3D with Augmented Reality, which is another one of the cooler technologies being developed in the mobile space.
The first video is a new advertising platform developed by a company called HoloAd, and to try to explain what you see in this video would not do it justice, so just take a look, it will blow your mind.
Pretty amazing stuff. How does it work? It works “by using a set of three independent images, projected onto the trapezoidal sides of a see-through glass pyramid (the back side is flat), so you can walk 180-degrees around the projection.” Get it now?
The second video is an app developed by Orange, Israel for internal research purposes. It makes use of the popular augmented reality technology in conjunction with 3D graphics. What this could be used for on a day to day basis? Well, for that, you are going to have to use your imagination, but the possibilities are endless. Once again, I am not even going to try to explain what you see here, just watch it and try not to get a headache.
On a totally different note, one of the technologies that generated Twitter buzz from CES was the iPhone-controlled helicopter. Nothing to do with 3D, but if you have not yet seen this video, I recommend you watch it. Talk about futuristic…